Marketing

For the past five years I’ve led on all things content at Cuvva, a temporary car insurance app used by 1.5m+ drivers. I own everything we say across the full marketing funnel, from adverts and social media to our website and emails.

I also offer marketing consultancy, particularly around brand, tone of voice, and social media strategy. Say hello.

A group photo of the Cuvva team
A screenshot from Cuvva's TikTok account

Cuvva

Social media strategy

I took Cuvva's social media production in-house in 2025 and we immediately quadrupled our reach while making a huge saving on agency costs. We received almost 2.5 million views in 2025. Help boost this year's total and check out our Tiktok feed below.

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Two friends sharing a car

Cuvva

Landing pages

I build, write, and optimise Cuvva's landing pages across our core product journeys. It’s a juggling act of conversion-focused copy, search intent, keyword targeting, UX hierarchy, compliance, plain-English explanations of jargon-heavy insurance topics, and a million other things.

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A thumbnail from Cuvva's car insurance YouTube series

Cuvva

YouTube scripts

I wrote the scripts for our 'Car Insurance 101s' YouTube series, repurposing copy from our website guides into clip-friendly content. We've hit 2,500 watch hours, which is no mean feat when the subject matter you've got to work with is car insurance. Check out the playlist here.

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