Marketing

For the past 5 years I’ve led content at Cuvva, a temporary car insurance app used by 1.5m+ drivers across Britain.

I own everything we say across the full marketing funnel, from adverts and landing pages to push notifications and support bot fodder.

A group photo of the Cuvva team
Two friends sharing a car

Cuvva landing pages

Writing a landing page is a delicate balance of copy, design, UX, SEO and compliance. Check out our newly redesigned homepage and click through to my other landing pages in the nav.
A thumbnail from Cuvva's car insurance YouTube series

YouTube scripts

I also write the scripts for Cuvva's YouTube 101s, opening up a new conversion funnel while generally making insurance a little less confusing. We've clocked 50,000+ hits since going live - check out the playlist.

Coming soon

Industry guides

A future slot for educational guides that simplify complicated categories and help people make informed decisions.

Coming soon

Support management

Reserved for support flows, help content, and service-language work that removes friction after the click.

Coming soon

CRM

A future home for lifecycle messaging, retention copy, and the emails and push notifications that keep customers moving.

Coming soon

Campaign systems

A placeholder for campaign support work that sits between strategy, execution, messaging, and measurement.